Outcomes

KAREENA BRINDLE

A2 MEDIA COURSEWORK

T1120

  FRONT PAGE

SECOND PAGE

         POSTER

RADIO ADVERT

Question 1

Question 2

Question 2:

 

TYPED VERSION OF VIDEO:

Question 2 youtube Video

Through out the production stages of both my main product and my ancillary texts, I have worked hard into linking them together, one way or another.

Looking back at my work, the most obvious way is the name 'Tyldesley Today' and this might seem obvious but its the way that I presented them. I wanted it to be identifiable aswell as relatable in each of my products and it gave it a sense of brand identity.

You can see the name on the newspaper... It demands attention with its bold lines and strong colours, I carried it through to the second page and i hope that I carried it through to the poster. I used strong formats, the slogan, bold lines and the colours.

The radio advert was a little trickier as there was no visual aids for the audience but I wanted them to capture the lively, professional edge to my newspaper and to my brand. I did this by using the words 'TYLDESLEY TODAY' and the re-occurring slogan of 'Local News You Can Believe In..' - I did this slogan on my newspaper and I also used it on my poster.

Although I have managed to create a sense of branding, its when I compare them side by side- like this- that I am conflicted over the success of them as a group.

   I class the newspaper as my most successful piece, with the clean lines, straight margins and the overall professional aesthetic to it, but it doesn't seem to match the slightly less professional look of the poster and the sound of the radio advert. It is largely down to the inexperience of using that certain software of Adobe Premier Pro and Photoshop, but I don't think that it has completely ruined the outcomes, it has just made it slightly tricky to get the same standard in each medium, and be able to retell the message that I want...

I am pleased with what I have created with my main product and some aspects of my ancillary text and its something to be proud of. I have learnt new skills doing it and I can see where and why I have gone wrong and I now know how to improve upon it in the future.

So I say that as a group, the whole outcomes, the whole ancillary texts is successful...

Question 3

What have you learnt from your audience feedback?

• I think that it was important to gather feedback from the start of the project in order to get a variety of opinions and ideas that can all influence the work that you create.
• My first survey that I sent out was to conduct some research on the types of newspapers and adverts that local communities look at when reading a newspaper.
• From this, I found out what type of writing style an audience would prefer and what their preferences are to a advert etc.
• I was then able to adapt my own work to fit with these recommendations, making the newspaper reader-friendly and in the interest of the local community...

• For my final outcomes, I also sent out another questionnaire as I feel that this traditional approach can get the best outcomes, rather than using the likes of facebook and online surveys where the people don't know what to look for...



• From this questionnaire, that I handed out to approximately 8 people, ranging from 17-52 years old and it showed me that I misjudged my own opinions on certain features.
• On the question of 'Are there any features that you would change about the newspaper front cover?', the majority of the feedback was that they would have liked to of seen more imagery displayed and a little less text. If I was to have conducted this questionnaire before I finished the product, I could have used more info graphics and pictures in the side column, like in my research.
• Another opinion that was shown was of the including more enticing features, like what is to come in the rest of the newspaper, rather than displaying alot of information straight on the front cover.
• Other peoples feedback were like 'The colours are too traditional for my taste, I want something more original.' 'I think the newspaper is the best product that has been created' etc.
• The radio advert caused a little bit of opinion when some thought that it fitted into the brand of 'TYLDESLEY TODAY' well and others thought that it did send the right message across or wasn't up to standard. All of these comments show me just how much peoples opinions can differ when it comes to one certain outcome and product.
• The importance of the feedback have shown me ways to improve upon my work if I was to do it again and also it gave me confidence in my own work, knowing that I have created a successful outcome and that I should stop being so self critical.
• I am pleased that the majority of people would read the newspaper if it was published and this shows me that i have successful achieved my goal...

Question 4

 

Through out the process of production I have also used technologies such as a Bridge Camera, Paint and Word to help me plan,research and construct my coursework to create the final outcome, obviously using the Internet,web 2.0 and Photoshop to illustrate all this in my evaluation points.


So all though many of the new media technologies have had beneficial factors to my work such as Publisher when it came to the newspaper or Premier pro when it came to the advert, in alot of circumstances, I did feel out of my depths and unfamiliar with the software that I was using, however, I have done it to the best of my abilities and hope it reflects in my work.