Advert Audience

I feel that my next stage to do is perhaps the adverts...

I think that it is something that will take up time but isn't necessarily the most important aspect of the newspaper.

However, I feel that adverts should relate to the readers and on order to gain more of an insight into the target audience, I shall conduct a questionnaire that gives me information and likes/dislikes of the community, their own taste etc.

The example of my questionnaire is below and it is a simple multiple choice one that gives me information the quickest. I perhaps should have done an open answer questionnaire, as this would give true opinionated results, however, I felt that this would have taken up too much time to gather the results and to put a common theme among them in order to create stories and adverts that would appeal to everyone.I shall hand this to Winstanley College students, as well as Tyldesley locals as well as a online survey as I feel that these would give me the best overall opinion related to newspapers.


Questionnaire

Do you read your Local Newspaper?

Yes

No

Sometimes


Do you look/read the adverts?


Yes, if they concern me or my interests.

No, They don’t usually concern me.

Sometime, but only if they catch my eye



What would you consider paying for a newspaper?


I would want it free

Less than 50p

More than 50p


What do you feel is the least important thing for you to read?

Crime news in the area

About Local Businesses and Schools

The advertising Pages

Other ……………………………………………………………………………………


What writing style do you prefer?


Informative Writing

Friendly Writing

Minimum Words Possible

Lively, Confident yet Informative



Do you use your local facilities?

Yes

No

                       
Do you enter competitions?


Yes, (e.g. If the prize is worth while.)

No, (e.g. If they cost money to enter)

Other………………………………………………………..


Do you prefer to see adverts that….?


Attract your eye with colours.

Have good information to offer

That have a simple, clean layout

That are mainly pictures


Are You male or Female?

Female

Male

Prefer Not to say


How often would you want to get a newspaper (e.g delivered)?


Everyday

Every week

Every 2 weeks

Once a Month

Whenever I would collect it at a shop


What type of information appeals most to you?


Entertainment

Sports

Television/Radio

Real life/ local news

Politics



From my research, I have put the most important answers into a graph, so they easily illustrate the results, I think even though I have shown only a few questions in this format, it shows me what I need to focus on and what the audience would like - plus, I have kept all of the results from the questionnaire is I need to refer back to them at a later stage.

 

 

 I have used Microsoft Excel to create these graphs and Microsoft Word to create the questionnaire, the reason why I have not created an online survey was because i felt that not alot of people would take time out to complete it, where as if I handed it to them, there is a higher chance that it would be completed successfully.